Number Of Website Hits Does Not Reflect Website Popularity
If we follow the British, then pretty soon companies may no longer be able to advertise the number of website hits they receive as a measure of the website popularity.
This is because the London Advertising Standards Authority (ASA) has decreed that British companies must not use the number of website hits they receive to mislead their potential customers. The ruling was made specifically in the case of a British Diamond dealer (CoolDiamonds.com) which ran the advertising claim that 'With over 5 million hits each month this website has revolutionised the way we buy diamonds'.
It seems that one of CoolDiamond's rivals made the complaint that this was misleading and gave the impression that 5 million people visited the website, or that the website was visited 5 million times.
Of course any seasoned internet marketer knows that the number of website hits does not reflect website popularity. And as the ASA pointed out, a hit is a request to a web server for a file to be loaded in a visitors browser, and a typical webpage can comprise several files.
So if we think of a page displays some text and six images for example, the number of website hits on that one single page would be at least seven. So clearly the number of website hits does not reflect website popularity.
Funnily enough, my own personal view is that to advertise the number of website hits on your site is pretty amateurish thing to do any way. To my mind it smacks of desperation and a newbie who is monitoring the number of hits per website will not entice visitors to stay.
So my advice, you guessed it, don't advertise your number of website hits.
Chris Holden
This article was written by Christopher Holden who is a Business Consultant and the author Entrepreneur Essential.com an online home based business guide specializing in helping individuals succeed online.
Entrepreneur Essential.com http://www.entrepreneuressential.com
If we follow the British, then pretty soon companies may no longer be able to advertise the number of website hits they receive as a measure of the website popularity.
This is because the London Advertising Standards Authority (ASA) has decreed that British companies must not use the number of website hits they receive to mislead their potential customers. The ruling was made specifically in the case of a British Diamond dealer (CoolDiamonds.com) which ran the advertising claim that 'With over 5 million hits each month this website has revolutionised the way we buy diamonds'.
It seems that one of CoolDiamond's rivals made the complaint that this was misleading and gave the impression that 5 million people visited the website, or that the website was visited 5 million times.
Of course any seasoned internet marketer knows that the number of website hits does not reflect website popularity. And as the ASA pointed out, a hit is a request to a web server for a file to be loaded in a visitors browser, and a typical webpage can comprise several files.
So if we think of a page displays some text and six images for example, the number of website hits on that one single page would be at least seven. So clearly the number of website hits does not reflect website popularity.
Funnily enough, my own personal view is that to advertise the number of website hits on your site is pretty amateurish thing to do any way. To my mind it smacks of desperation and a newbie who is monitoring the number of hits per website will not entice visitors to stay.
So my advice, you guessed it, don't advertise your number of website hits.
Chris Holden
This article was written by Christopher Holden who is a Business Consultant and the author Entrepreneur Essential.com an online home based business guide specializing in helping individuals succeed online.
Entrepreneur Essential.com http://www.entrepreneuressential.com
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