Friday, October 24, 2008

How You Can Get Free Promotion For Your Website

What is the difference between a great site with high traffic and another great site? It is advertising or promotion. After spending so much time and money on your website, you definitely want to get it going as soon as possible.

The key to good advertising, other than attracting attention of viewers, is to consistently expose your audience with it. Tell them how great it is. Tell them how useful it is. More importantly, tell them all the time, without sounding too repetitive of course. Also, you can try to tie up your site with someone else's, preferably more famous and exposed. This form of affiliate marketing brings people to your site, when they visit your partner's site and find your site interesting. (Which ought to be, since no amount of advertising can help a site that is simply poor in quality or content)

Another way is too offer freebies that people are interested in. This keeps the eyeballs to your site and makes them want to explore more, presumably to find more freebies. Of course, don't bankrupt yourself this way and gauge your finances properly.

Having said all that, the most intuitive way nowadays is to simply go onboard with a search engine, given the advertising power of Google and Yahoo. However, this is not really recommended for new start-ups with little or no cash for such expenses and even for established companies, there must be some caution exercised. With the prevalence of click frauds, it is not certain that advertising on search engines will actually boost revenues since both Google and Yahoo uses the pay per click method to charge fees. You might be better of looking for free banners and online classified ads, which do exist despite the saying "there is no free lunch in the world". Since they are free, technically any traffic you generate out of them is one more gained from nothing.

Roderick Low is the founder of Expedite Drop, an online media network company that specialize on blog advertising. Featuring over 5 different blogs and growing, Expedite Drop enable you to promote your website, products or services to highly targeted audiences.

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